I have seen a lot of unusual lightbulb designs, but this one falls into a new category. The producers of the award-winning, energy-efficient Plumen, hope that the bulb’s appealing form will be a more attractive option than the standard (and unpopular) swirly CFL design. Designed by Samuel Wilkinson and U.K.-based Hulger, Plumen uses 80% less energy and lasts eight times longer than incandescent bulbs. In May, Plumen announced the availability of the Plumen 001, a 110 volt bulb that works in the U.S., Canada, Japan, Mexico, Brazil, and many other countries around the world. The only problem will be deciding if you want to cover it with a shade it or not — I am guessing it is more likely not.

Plumen is a finalist in this year’s INDEX:Award, so check back here in September to see if it’s a winner.

Images courtesy of the INDEX:Award