As soon as I check into a hotel room, one of the first things I do is check out what hair- and body-care products are stocked in the bathroom. The good stuff, like Aveda, Bath & Body Works, and (Malin+Goetz), gets tucked into my suitcase with the hope that more will appear the next day (it doesn’t always – which can be disappointing and a bit embarrassing). Visitors of The Thief Hotel, which opened earlier this month in Oslo, will most likely be stashing the Yarok organic hair care products that are exclusive to the hotel. Founded by Israeli hair stylist Mordechai Alvow, Yarok produces formulas that are a blend of organic and all-natural botanicals that are consciously sourced and sustainably harvested. I like the slightly medicinal look to the packaging that conveys idea that these shampoos, conditioners, and treatments are good for your hair, like vitamins. The company donates 3% of its annual profits to the Pachamama Alliance, a non-profit that protects over 10 million acres of rainforest in the Amazon. That might help convince you that ordering the pricey, full-size versions, is practically a charitable contribution.
Published on January 29, 2013
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