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The New Misoka Toothbrush Doesn’t Need Toothpaste


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Misoka might not look extraordinary, but it might just make you rethink your entire teeth cleaning routine. Planned to be launched to the European market during Milan Design Week next month, Misoka is a new concept by Japanese designer Kosho Ueshima, created in collaboration with the mineral nanotechnology company Yumeshokunin Co. Ltd. in Osaka, that uses a coating of nanosized mineral ions on the bristles to clean teeth. According to the manufacturer, the ions move in the water while brushing and pass from the bristles onto the teeth, removing stains, coating them, and keeping them clean and shiny all day. Unlike traditional bristles, Misoka has tapered bristles at both ends to better clean and massage the spaces between the teeth.

Misoka means “last day of the month” which serves as a reminder that the toothbrush should be replaced every month, after which it deteriorates and loses its effectiveness. While Misoka has already been available in the Japanese and Asian markets since 2007 (with two million of the first generation sold), the PET (polyethylene terephthalate) brush been redesigned into a more fluid shape for its European launch. During design week it will be presented inside Water Fountain, an installation based on the theme of water. So the question remains, just because you can now brush your teeth without toothpaste, do you want to?

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Japanese designer Kosho Ueshima.

All images courtesy of Kosho Ueshima and Yumeshokunin Co. Ltd.

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