Launched last month during the Wanted Design exhibition during NYCxDesign, Inception is a dish rack/desk organizer designed by Luca Nichetto for the Italian brand Seletti. Named after the mind-bending 2010 movie starring Leonardo DiCaprio and inspired by the folding cities in the movie, Inception’s silicone buildings slightly bend with the weight of the objects. The organizer comes in pink, blue, or gray (shown below).
Founded in 2003 by twin brothers Richard and Antony Joseph, the London-based design company Joseph Joseph makes an award-winning line of cooking, cleaning, and serving tools for the modern kitchen. New to the line, the Arena self-draining dish rack features escalating flexible ribs that hold up to four place settings securely in place. Arena’s concentric design and sloping base work in tandem to channel water towards an integrated spout. Also new, the candy-colored Elevate pastry brush and jar spoon have a perch in the middle to help keep gooey stuff off the counter, while the Wind & Grind salt and pepper mill have a ceramic mechanism that can be adjusted to grind from fine to course. Products that work twice as hard — a perfect fit for a company founded by twins.