Launched last month during the Wanted Design exhibition during NYCxDesign, Inception is a dish rack/desk organizer designed by Luca Nichetto for the Italian brand Seletti. Named after the mind-bending 2010 movie starring Leonardo DiCaprio and inspired by the folding cities in the movie, Inception’s silicone buildings slightly bend with the weight of the objects. The organizer comes in pink, blue, or gray (shown below).
The Inception organizer uses a silicone mold of a cityscape to organize your notes or dishes. © Rita Catinella Orrell
