Watch out silver spoons, the Cameo by Rux Custom Baby Rattle is the hot new heirloom baby gift in town. The latest concept from New York City-based RUX Design, Cameo by Rux rattles feature the custom carved silhouettes of the parents on either end and the baby’s name engraved in the handle. Cameo by Rux founder and designer Russell Greenberg says the inspiration for the rattle, which follows a line of other customizable objects, came when his wife was pregnant with their now five-month-old son Kingston.While it doesn’t take as long as a baby to make, this gift does require a bit of planning. First, the 8”-long maple rattles are sold as blocks of wood with instructions branded on all sides. A pre-paid and pre-addressed shipping envelope is hidden inside the block base, which the customer then uses to mail the block to the company’s workshop for carving. A gift-code on the base of the block is used at the Cameo by Rux website to upload the customer’s profile photographs. Rattles are completed within three to five weeks of the approval of a valid profile picture. Greenberg says the company is currently filling orders for shipment in April to boutiques, museum gift shops, and baby stores across the U.S. Soon, parents everywhere will have the unique experience of being hit in the face by a rattle with their own face. $180 including shipping.

The blocks are hand carved in New York City.